Some people grow older — others just grow bolder. Helen Ruth Elam, better known as Baddiewinkle, is living proof that age really is just a number.

Born in 1928, Helen has taken the internet by storm with her vibrant fashion, cheeky humor, and fearless attitude. With over 3.1 million Instagram followers, she’s become a social media icon, proudly rocking colorful outfits, bold makeup, and the motto:
“Stealing ur mans since 1928.”

But Helen’s journey hasn’t been easy. She lost her husband in a car accident and her son to cancer. She worked in a factory for 28 years to support her family. Through it all, she stayed strong — and stayed true to herself.

Her rise to fame began when her great-granddaughter posted a photo of Helen wearing her clothes. The internet couldn’t get enough, and soon, celebrities like Rihanna, Miley Cyrus, and Drake were following her.

Despite some critics, Helen remains unapologetically herself. “I’ve always been a rebel,” she says. She brushes off negativity and inspires others — especially older women — to embrace life boldly.

In 2016, she published Baddiewinkle’s Guide to Life, where she shared her simple but powerful advice:

Smile at strangers, be kind, and spread joy.

Now a great-grandmother of two, Baddiewinkle shows no signs of slowing down. She reminds us all that having fun, expressing yourself, and living with love are timeless — no matter your age.