Australian YouTuber and influencer Alexandra, known to her fans as Pretty Pastel Please, has died suddenly at the age of 30. The news was shared in a heartfelt message on her Instagram, accompanied by a smiling photo of the creator. Her death came as a shock to many and happened quickly, according to the post.

The statement asked for privacy as Alexandra’s loved ones grieve: “They appreciate all of your support but need time to heal in private.”

Alexandra was best known for her lighthearted videos on YouTube, where over 690,000 people subscribed to her channel. She shared vlogs, product reviews, and viral content—including a video where she ate only from Japanese 7-Elevens, which gained over 4 million views. On Instagram, she recently celebrated hitting 1,000 posts and had more than 120,000 followers.

Weeks before her death, she was actively posting, sharing sweet photos with her beloved parrot Archie and announcing regular Twitch streams.

In 2022, Alexandra opened up about her mental health, revealing diagnoses of OCD and ADHD. She explained that her online persona, Pretty Pastel Please, was a way to cope: “A bright colorful character that can look past their pain and put on a smile.”

Fans across the world are heartbroken. Many shared how connected they felt to her, calling her videos a source of comfort and saying she felt like a friend.

Her passing has left a vibrant corner of the internet in mourning, remembering Alexandra for her honesty, creativity, and warmth.