In a Perth shopping center, a Kia Sportage sat quietly in a parking lot — until someone noticed something odd about its plate. At first glance, “370hssv” looked like a random jumble. But flip the image upside down, and a cheeky hidden word appears.

When a photo of the plate hit Facebook, it went viral almost instantly. People praised the clever design, laughed at the prank, and marveled at how it slipped past Western Australia’s strict plate approval process — the same one that rejects nearly 1,000 requests a year for being suggestive.

While officials might see it as an oversight, the internet sees it as genius. It’s a perfect example of how a tiny detail, spotted by a sharp eye, can explode into worldwide amusement thanks to the speed of social media.